ACTIVE CLIENTS
For purposes of securities laws the names of our active clients must be withheld here. Accredited Investors may contact us directly for information regarding these transactions.
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A youth marketing and media company
This company partnered with the world's leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship.
Through its website and its social community, online competitions, TV show, Magazine, press, and education outreach the company expects to reach over 25 million teens in the U.S. alone. Over the next 5 years, the company expects to reach over 100 million teens globally.
Investor value is created as the growth of the deeply engaged community expands sponsorship revenue, advertising, and licensing opportunities for products and ideas that youth create. In 5 years the company’s goal is to generate $82 million in revenue with $32 million EBITDA.
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Advertising-based game network
This company is a new video entertainment network for consumers to engage with top television advertisers as the trend of “advertising as entertainment” continues to grow on the Internet. Initially programming will be to aggregate “the best of” funny, entertaining, and provocative TV ads that a small number of early adopters already love to share online. As this company's audience grows, so will the depth and breadth of its advertisers. In addition, the company believes that marketers and leading ad agencies will quickly use the company to unleash their creativity and develop new edgy, funny and irreverent ads like those that many major brands have seen become hugely popular overseas, but networks don’t allow in the U.S.
The company is creating a large scale advertising platform by creating a more deeply engaging game show atmosphere around rewarding viewers for watching, judging and sharing the latest funny, entertaining and provocative TV ads online. As part of its appeal, the company will host one of the Internet’s richest prize and sweepstakes pools. This process of “earn-per-view” is another major trend in online marketing and is the subject of extensive patents that the company has filed beginning in 2001. These patents can be applied broadly to many other marketing applications that the company will build or license in the future.
The base plan is to build an audience of 10 million loyal fans over the next 5 years with revenues of $400 million and be highly profitable.
The background of the company's founder includes experience at a VNU consumer market research company, an Aegis media research company focusing on ROI in TV advertising, and brand management and global business management roles. The company has a powerful advisory group of senior media executives who have helped the founder shape the business and gain entrée at the upper levels of Madison Avenue.
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User-generated marketing solutions
This company offers advertisers, ad agencies, merchants and publishers the tools and services to combine the excitement of user-generated content with the discipline of online marketing. The company provides a hosted platform that allows marketers to efficiently collect, distribute, and measure the performance of consumer-created video, audio, text and photos while delivering an interactive branding and social networking experience for the consumer.
Founded by marketers for marketers, the company offers a unique, cost-efficient data acquisition opportunity and provides passionate consumers an innovative and structured way to engage with a brand.
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ACTIVE INVESTMENTS
Below is a list of several of our active investments. Currently ICP is not involved in securities transactions on behalf of these companies.
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